Apple's new Switch

Digital nirvana starts at $499. Apple has relaunched their Switch to Apple campaign, which previously made Ellen Feiss a celebrity. The site is simple and to the point - it lists 10 reasons why you should switch. The new Switch campaign is certainly timely. Apple needs as many new customers as they can get. Despite many predictions of doom and gloom following the announcement of the switch to Intel processors, Apple surprised just about everyone with their robust financial performance last quarter. They need to sustain that growth for another nine months at least, before the first Intel Macs appear. Tags: Apple Switch